- Each statement (attention and benefits) should be able to stand alone or with other statements. They need to make sense in any particular order.
- All statements should focus on the benefit your service or product provides customers and not about why your product is superior or the best in the marketplace.
- All statements should be general and should not make statements directed at the contact like “your competitors” or what this will do for "you". Statements should be about your clients not about the recipient of the email.
- if you feel your product or service requires you attach a bunch of details, they should be created as bullets in the option detailed section and Click2Sell® will attach them at the bottom of the email
- You can usually find good content on your marketing website and marketing materials. Choose benefits NOT product or service details
- Sentences should very short. Write and remove words and phrases until you cannot remove anymore.
Example Attention Statements:
Our clients use Acme as a tool to connect targeted homeowners with a customized invitation to a product or service.
Acme’s state of the art datacenter is located in downtown <insert City>, <insert State> and is designed to meet and exceed our client’s business and technical requirements.
Acme understands that creating and maintaining a social media strategy is a lot of work. Our goal is simple; our clients do as little work as possible.
Acme has been providing superior cleaning and janitorial supplies in the <insert territory> market since 1996.
Acme’s <insert product name> inventory optimization solution is proven to deliver measurable results.
I am checking in with you regarding your current real estate plans. I have over 15 years of experience representing landlords, sellers, buyers and tenants in the central <Insert territory> market.
Acme’s strong partnership with several manufacturers allows us to work with our customers to make sure the most effective technology is deployed for each unique environment.
Example Benefit Statements:
Acme now offers more options than ever to geographically and demographically select the most relevant audience.
Over the last 17 years, my consultative approach has delivered significant ROI and positive sales impacts for my clients. Acme specializes in multi-media advertising that deliver results.
Acme’s experienced team is available to assist with needs assessment, design and planning, implementation, project management and other important functions of maintaining a secure datacenter.
We understand the challenges that many of our clients face every day regarding regulations, data integrity and security and physical site limitations. Acme helps our clients by:
- Keeping up-to-date and consulting on ever changing regulations
- Offering a secure data facility as a primary or back up
- Augmenting IT resources
- Bringing peace of mind that business critical equipment and data is in a secure location
Our team becomes an extension of your team saving clients significant time and money. Acme helps companies:
- Connect with their customers
- Write and create content as though companies wrote it themselves
- Allows companies to maintain approval and control at all times
- Manages all social media to maximize success
I understand you may not have an immediate need to consider other vendors at this time but I would still like the opportunity to introduce Acme to you for future consideration. Companies often call us for consulting engagements, emergency services, special projects and supplies to consolidate vendors.
Our customers have reduced their inventory by as much as 30% while achieving targeted service levels and delivering a solid return on investment. The rapid implementation of <insert product name> enables them to strategically complement existing ERP systems.
I can help with existing lease negotiations, securing new space, strategic planning and investment opportunities.
I understand that you may not have any immediate real estate needs but I would like the opportunity to learn more about your business, your future space needs and goals and share a little more about Acme and my experience.
Many companies choose to meet with Acme for strategic planning sessions. Their intention is not to buy but to strategize on future initiatives so when budgets become available they are ahead of the curve and know exactly how to move forward.
Many companies are being asked to perform as well or better with reduced staff. Our solutions help make this happen by bringing automation, increased efficiencies, enhanced features and superior reporting to contact center and business users.